As the Design Lead, I guided the development of an innovative Shopify e-commerce platform that set new benchmarks in the Fabric & Wallpaper industry. Working closely with the company’s owner, I played a key role in ideating and prototyping new features. This partnership involved rigorous testing and feedback, resulting in custom UI/UX designs that exceeded industry standards, merging visual appeal with technical excellence.
Curated and organized over 10,000 product images across 300+ brands and 600+ collections, with meticulous editing to ensure visual consistency. Detailed metadata and tagging significantly improved site navigation and searchability.
Engineered efficient workflows for sourcing, editing, and uploading product images and metadata, ensuring all content adhered to high-quality standards. I oversaw the streamlined process, working closely with my Content Assistant, Chris, who helped upload, label, and associate images and products.
My role involved coordinating the workflow, providing clear instructions, and managing progress to ensure accuracy and efficiency in handling a large volume of images, thus maintaining consistency and meticulous detail throughout the project.
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Maintained a dynamic collaboration with Shopify developers to integrate custom functionalities essential for scalability. Ensured technical implementations were perfectly aligned with design specs and business objectives through regular coordination.
Developed UX/UI wireframes and design mockups tailored to enhance the shopping experience, focusing on intuitive navigation and streamlined user interactions. The process involved iterative design enhancements to ensure aesthetic and functional excellence.
