Led end-to-end creative for Pro Patch Inc.
From custom product design and packaging to marketing, catalogs, and eCommerce. Built a scalable production system that supported independent bike shops nationwide while maintaining a cohesive brand identity.
Designed custom apparel and coordinated print production, from sourcing to final execution. At any given time, I managed up to 25 active projects – balancing client needs, pricing structures, and fulfillment timelines.
Effectively maintained ongoing dialogue with clients via email and phone to align project specifications and timelines. Managed design feedback, mock-ups, and revisions to ensure clear understanding and satisfaction, fostering strong client relationships and successful project outcomes.
A curated selection of custom designs crafted for bike shops across the country. Whether starting from scratch, refining an existing logo, or building a full brand identity, I ensure every project moves seamlessly from concept to completion - delivering exactly what each client envisions.
As Creative Director, I built and managed all branding, marketing, and design efforts for Pro Patch Inc – from the eCommerce site & seasonal catalogs to email marketing & print ads.
Established a cohesive brand identity across all customer touch-points, enhancing client engagement and trust.
Designed and developed from scratch on BigCommerce, this site features dynamic pricing, color swatches, and a seamless proofing system. Customers can upload artwork, customize text, and select quantity breaks - all while placing orders without upfront payment to streamline proof approvals.
Worked closely with clients to ensure packaging designs aligned with their brand vision and requirements.
Directed both internal teams and external production houses to adhere to stringent quality and deadline expectations.
Maintained high standards in design accuracy and print specifications, managing costs and production timelines effectively.
