As Design Lead, I helped build a custom Shopify experience that redefined UI/UX in the Fabric & Wallpaper space - working closely with the founder and developers to prototype features and elevate the customer journey. I also created a scalable content system for over 1,000 product images, streamlining assets across web, social, and email.
Over three years, I launched 600+ curated email campaigns - writing original copy, designing visuals, and driving engagement with 50k+ customers. Along the way, I developed a robust framework of marketing content spanning 25+ leading industry brands.
Curated and organized over 10,000 product images across 300+ brands and 600+ collections, with meticulous editing to ensure visual consistency. Detailed metadata and tagging significantly improved site navigation and searchability.
Engineered efficient workflows for sourcing, editing, and uploading product images and metadata, ensuring all content adhered to high-quality standards. I oversaw the streamlined process, working closely with my Content Assistant, Chris, who helped upload, label, and associate images and products.
My role involved coordinating the workflow, providing clear instructions, and managing progress to ensure accuracy and efficiency in handling a large volume of images, thus maintaining consistency and meticulous detail throughout the project.
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Maintained a dynamic collaboration with Shopify developers to integrate custom functionalities essential for scalability. Ensured technical implementations were perfectly aligned with design specs and business objectives through regular coordination.
Developed UX/UI wireframes and design mockups tailored to enhance the shopping experience, focusing on intuitive navigation and streamlined user interactions. The process involved iterative design enhancements to ensure aesthetic and functional excellence.
Developed workflows with developers and team members for image editing, categorization, and uploading.
Leveraged these assets to enhance social presence, support advertising campaigns, and streamline catalog creation.
Achieved significant improvements in content management and campaign support over two years. The countless hours organizing these files has paid in strides through the use beyond it’s original intent.
This strategic asset management has led to increased efficiency, better client engagement, and a strong, visually coherent brand identity.
I lead the design and execution of 3-4 email campaigns per week, crafting clean layouts, unique themes, and custom typography tailored to each message. My approach strengthens brand identity, builds trust, and fosters ongoing engagement with our audience.
Before I began, open rates were at 25%. Through refined design, strategic content curation, and custom CTA assets, I doubled engagement while maintaining high-quality, consistent campaigns. I now communicate with over 50k users weekly, resulting in 100k unique views per month, making email a critical driver of brand growth and customer retention.
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