Leadership isn’t just delegation – it’s building trust, shaping culture, and guiding people through clear, scalable systems. I lead with clarity, empathy, and creative conviction – balancing structured execution with real creative freedom.
I work across disciplines, speaking the language of design, marketing, and business to align vision with action. Here’s how I’ve helped teams grow, thrive, and deliver at scale – while making the work better every step of the way.
Mentored Chris, our in-house assistant, guiding him through web collection building, asset uploads, and social scheduling. With coaching and patience, he grew into a dependable contributor with consistent output.
Brought on Tanbir to design Pinterest content. Provided aesthetic direction, feedback loops, and quality control while ensuring the content aligned with brand visuals and stayed on schedule.
Collaborated with Ben, our go-to builder for scrappy, effective dev tasks. A steady hand and a team player, he keeps things efficient and grounded.
Managed Stef, our outside Shopify expert, whose technical accuracy and high standards earned him the title of our “precision specialist.” I deploy Stef for code challenges that require extra finesse.
Whether the task is tactical or surgical, I play the field general – understanding what’s needed, then assigning the right person for the job with clear direction and high trust.
This tailored approach ensures optimal outcomes and sustained progress across all fronts.
Led day-to-day coordination with production staff - pad printing, custom apparel, packaging. Rolled up my sleeves when needed, built systems when missing, and always made sure quality and timing stayed locked in.
Worked closely with the sales team to ensure clear, consistent client handoffs, clear communication, and tight project delivery windows.
Managed relationships and logistics across 5+ print vendors – coordinating specs, timelines, pricing, and proofs. I ensured that every output, from water bottles to foil labels, reflected our standards and stayed on brand.
Sourced and managed skilled freelancers to solve platform-specific or email configuration challenges. From Meta pixel issues to domain authentication – whatever the bottleneck, I found the right person to fix it, fast.
I foster a team environment where people feel heard, supported, and aligned. That cohesion has helped us hit deadlines, elevate output quality, and grow each brand we touch – not just in sales, but in spirit.
By building trust, assigning with clarity, and integrating specialized skills where needed, I’ve helped each team run smoother, faster, and stronger. The result: better collaboration, sharper output, and real momentum across every project we touch.
I work shoulder-to-shoulder with owners, building roadmaps, troubleshooting brand positioning, and solving marketing problems at the source. I’m a bridge between creative execution and strategic vision – translating messy ideas into clean systems that move business forward.