These campaign pitches were created to showcase strategic thinking, creative direction, and brand potential. While speculative in nature, each one was tailored to a real company with the intent of solving their business challenges through bold, design-led initiatives.
This is how I think, lead, and build – whether or not it makes it to the boardroom.
A self-initiated brand exploration designed to reflect Lazy Dog’s tone, style, and customer experience through a fictional limited-time menu item. This concept centers on The Firehouse Lunch Special as the campaign hero, then expands into social media assets, email, and web applications.
The goal: to show how I approach brand-aligned creative quickly and intentionally – thinking in systems, not just one-offs.
Take a peak behind the Veil: View the Full Design File Here
A self-initiated creative exploration focused on evolving LegalZoom’s visual direction and voice to speak more directly to families and individuals, while preserving its entrepreneurial DNA. I saw this as an exciting opportunity to explore how the homepage could reflect that broader mission for the 2025 rebrand.
Take a peak behind the Veil: View the Full Design File Here
Disclaimer: This is a speculative design concept created independently by Nate Taylor as part of a job application for LegalZoom. It is not affiliated with or endorsed by LegalZoom Inc. All trademarks, logos, and brand assets are the property of their respective owners. NOTE: This is Desktop view Only.
