Created and integrated motion graphics across campaigns to elevate storytelling and drive brand engagement. Grew social channels for L.A. Design Concepts, Mr. Tuffy, LowTideFlow.Co, and LTA Apparel.
Leveraged Instagram, Facebook, Youtube, and Pinterest to build organic traction through aesthetic consistency, targeted interaction, and strategic content development. From captions and alt text to hashtag strategy, trend alignment, and content schedulers – I approach social growth by solving digital media problems first, ensuring results are both creative and data-driven.
Designed dynamic graphics and scalable assets for online ads and product showcases, contributing to higher engagement and storytelling impact.
Produced branded motion graphics and video content for digital campaigns using After Effects, optimizing for engagement across reels, product showcases, and paid ads.
Using Adobe After Effects for motion, Illustrator for layouts & assets, and the use of AI tools to create unique design iterations enhancing static graphics.
Developed and executed a streamlined workflow to produce 26 unique motion graphic video ads, showcasing 13 different brands with distinct imagery and titles.
Designed two custom After Effects templates featuring motion-synced interior design shots, integrated swatch overlays, designer details, and dynamic typography, all timed to stock music.
Built Illustrator layout templates for seamless image rendering, enabling an automated plug-and-play system that efficiently replaced assets within layers.
This process maximized efficiency, allowing for rapid production of high-quality motion ads across multiple brands.
We discovered that video and motion-based Pinterest campaigns were highly effective, prompting me to develop a streamlined system for scalable Motion Graphic Pins. Using Illustrator design assets, I created an After Effects template designed for easy integration with various room shots.
Within After Effects, I animated elements to create a distinct visual style, then rendered the background using an alpha channel layer. This approach allowed me to produce pre-keyed video assets, maintaining a clean and adaptable workflow.
By supplying these assets to our Pinterest designer, they could efficiently swap in different room shots without requiring After Effects expertise. This system drastically improved workflow efficiency, enabling a high-volume output of motion-based Pinterest ads.
I used Photoshop’s Generative Fill to convert square brand assets into tall, vertical compositions, then applied Immersity.ai to simulate cinematic Y-axis motion, bringing static interiors to life with depth and subtle movement.
Each video incorporates masked title overlays for designer names and branding, maintaining polish across all assets. This is a newly launched initiative aimed at building organic traction and; part of a larger strategy I’m developing for cost-efficient, network-based growth.
Built the Mr. Tuffy Tire Liners Instagram presence from scratch—developing a distinctive visual aesthetic, original marketing graphics, and authentic storytelling. Grew the account from 0 to 10K+ through organic strategies, including targeted engagement via paid growth tools and direct interaction with relevant cycling accounts. Boosted brand recognition and contributed to measurable sales lift during peak campaign windows.
