As Creative Director, I built and managed all branding, marketing, and design efforts for Pro Patch – from the eCommerce site & seasonal catalogs to email marketing & print ads.
I developed a full-stack creative system supporting bike shops across the country, delivering custom product branding while maintaining consistent B2B and DTC presence.
Created pricing sheets, email campaigns, catalogs, and social media content with a unified brand approach.
Managed diverse production needs for apparel, stickers, and other promotional products, ensuring design integrity and production quality.
Designed and developed from scratch on BigCommerce, this site features dynamic pricing, color swatches, and a seamless proofing system. Customers can upload artwork, customize text, and select quantity breaks - all while placing orders without upfront payment to streamline proof approvals. The first of its kind for this brand, it delivers a fully functional, user-friendly experience.
Established a cohesive brand identity across all customer touch-points, enhancing client engagement and trust.
