Designed and managed intricate packaging projects, from conceptualization to production.
I lead the design and execution of 3-4 email campaigns per week, crafting clean layouts, unique themes, and custom typography tailored to each message. My approach strengthens brand identity, builds trust, and fosters ongoing engagement with our audience.
Before I began, open rates were at 25%.
Through refined design, strategic content curation, and custom CTA assets, I doubled engagement while maintaining high-quality, consistent campaigns. I now communicate with over 50k users weekly, resulting in 100k unique views per month, making email a critical driver of brand growth and customer retention.
Click the Images below to sample Email Campaigns
Developed and executed a streamlined workflow to produce 26 unique motion graphic video ads, showcasing 13 different brands with distinct imagery and titles.
Designed two custom After Effects templates featuring motion-synced interior design shots, integrated swatch overlays, designer details, and dynamic typography, all timed to stock music.
Built Illustrator layout templates for seamless image rendering, enabling an automated plug-and-play system that efficiently replaced assets within layers.
This process maximized efficiency, allowing for rapid production of high-quality motion ads across multiple brands.
We discovered that video and motion-based Pinterest campaigns were highly effective, prompting me to develop a streamlined system for scalable Motion Graphic Pins. Using Illustrator design assets, I created an After Effects template designed for easy integration with various room shots.
Within After Effects, I animated elements to create a distinct visual style, then rendered the background using an alpha channel layer. This approach allowed me to produce pre-keyed video assets, maintaining a clean and adaptable workflow.
By supplying these assets to our Pinterest designer, they could efficiently swap in different room shots without requiring After Effects expertise. This system drastically improved workflow efficiency, enabling a high-volume output of motion-based Pinterest ads.
I explored AI-powered tools to enhance our motion graphic video concepts, using Photoshop’s Generative Fill to extend square images into tall portrait formats. This allowed for greater flexibility in video compositions. I then utilized Immersity.ai to introduce depth and motion, creating a dynamic Y-axis camera movement effect that gave static images the illusion of natural cinematic motion.
For the second concept, I developed a layered approach using masked title effects. These overlays seamlessly introduced brand names, designer credits, and company branding, ensuring a polished, high-end aesthetic that reinforced our identity while maintaining visual cohesion across all motion assets.
